Snowplanners is launching a new subsidiary: “GearJunks”. GearJunks will be our online magazine dedicated to – well – gear. Even though the website gearjunks.com is still under construction, we are very excited!
GearJunks, although completely powered by Snowplanners, is an independent platform. We have our own website (soon), as well as our own social media channels: Facebook, Instagram, LinkedIn, and Youtube. Through these channels, we will communicate our own views on winter sports gear.
When we say ‘gear’, we do not just mean hardware such as skis, snowboards, boots, etc. We mean gear in the broadest sense of the word, including clothing, protection, gadgets, tools, accessories, backpacks, equipment, novelties, and anything we find interesting. Anything we find interesting – that is key. We, the GearJunks, decide what we want to test, review and write about. We definitely are not an outlet for manufacturers pushing their marketing content. We create our own content.
Advice and reviews
This setup is not entirely new. For the Dutch market, our Snowplanner Gijs has run his successful website Gigiski.com since 2016. GearJunks will fully incorporate the concepts and propositions that Gigiski proved to be valuable to many skiers that struggle to find their way in the vast expanse of buyer’s guides.
Explaining construction techniques and properties of skis (and other gear) in layman’s terms will be the first pillar of GearJunks. The second pillar is reviewing skis and other gear independently (and honestly, based on actual experience). The third pillar is personalized ski advice, the proposition that Gigiski developed.
Based on information on what type of skier you are and what kind of conditions the skis you’re looking for should really excel in, the GearJunks will make appropriate recommendations. Not just naming some skis, but also explaining why those skis should be on your short-list. We base those suggestions on our own experience. Between us, we’ve skied hundreds of pairs of skis over the years. We are not limited by what we have in stock (we do not sell gear), we are not driven by sales. We separate the process of selecting an appropriate ski and buying it.
Unlike Gigiski, GearJunks is not a one-man operation. The team now consists of seven enthusiastic skiers (and snowboarders, too). The boys (3) and girls (4) are all good skiers, but not all professionals in that sense. Because we want to give an honest and relatable opinion on everything we test, we want the appropriate skier in the appropriate conditions giving appropriate advice.
A good (eg professional) skier gets down the mountain on just about anything. But our audience – the skiing crowd in general – is not just professional skiers. In fact, most people that do get lost in the sometimes confusing world of skis are the recreational skiers. They do not have perfect technique or unlimited ski days to pick the right conditions. It is for that vast group of skiers that we want to provide ski advice service. And that means that a not so big female skier asking for recommendations will get those suggestions from another not so big female skiers. To us, that makes sense.
By season’s start, we will launch the GearJunks website and quite a bit of content. For now, we will tease you on our favorite social media channels.