With a football and CIOS background, this die-hard winter sports fanatic stepped on a snowboard for the first time when he was in his early twenties. Clearly not inherited from home but what was he sold after that first descent. He then also decided to make this profession his profession someday. This took a while to come …

Alex, now in his early 40s, has mainly worked in the media. He has worked for Yahoo, Endemol, Tenfold and Infostrada, among others. Later he made the switch to winter sports at Skihorizon and Nortlander, among others.

In 2008, he founded SnowRepublic, an online winter sports community supported by sponsors such as; Atomic, Snowworld, Salomon and O’neill. After setting up and managing this for six years, he sold it. Yet after a few years it started to tickle again. He was then often asked by acquaintances / friends to help shape their winter sports, the idea Snowplanners was born!

For Alex, snowplanners equals entrepreneurship, friendship, adventure, mountains, snow, sportiness and fun. What could be better than a shared passion, a fantastic group of people with the same DNA. The Snowplanners professionals provide the best tailor-made winter sports trips and also write about all adventures and winter sports news.